AXE

OPPORTUNITY AXE, a Unilever company, is a leading brand of male grooming products worldwide. Upon its launch of new deodorant body sprays, AXE has consistently achieved success in the industry by actively engaging consumers through entertaining and interactive media. Building upon this approach, Squeaky partnered with AXE to develop an interactive promotional website for its new fragrance, Dark Temptation.

SOLUTION To support AXE's latest campaign for the Dark Temptation body spray Squeaky established an industry leading web position that engaged the consumer through multiple forms of interaction. By implementing a promotional website featuring a sweepstakes, game, and video, Squeaky was able to generate excitement for AXE Dark Temptation while reinforcing the overall brand message. Incorporated into the web position Squeaky also designed banners that were strategically placed among relevant influential online sites.

In addition to developing a promotional site and banners, Squeaky simultaneously executed a social media strategy in order to support and leverage the existing enthusiasm formed around the Dark Temptation campaign. By transparently reaching out to bloggers, posting on forums and social networking sites, social bookmarking, and microblogging, Squeaky successfully facilitated a personal experience while informing consumers about AXE Dark Temptation.