THE BLUE BUFFALO COMPANY

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OPPORTUNITY Blue Buffalo, the leading Ultra premium pet food company, needed to reposition its brand promise to support environmentally-friendly products with unsurpassed nutritional value. Squeaky was asked to design a Web site that reflected Blue Buffalo's brand positioning.

SOLUTION Squeaky designed an interactive, user-friendly Web site dedicated to pet parents, and created an innovative marketing tool that offers education about pet nutrition. The True BLUE Test has a simple and efficient design that reinforces the brand quality perception and assures customers that Blue Buffalo is leading the competition.

Squeaky created The True BLUE Test as a tool to inform customers of the product's unique nutritional benefits and protection against environmental factors that affect pet health. The True BLUE Test engages users by comparing Blue Buffalo to other brands they are already using or considering. The test presents Blue Buffalo's benefits in a straightforward and personalized manner that fosters a unique and immediate brand positioning.

  • Email Marketing
  • E-Commerce
  • Graphic Design Illustration
  • Consulting
  • Branding
  • Viral Communications
  • Illustration
  • Information Architecture
  • User Interface Development

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