DIOR - ADORE DIOR

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OPPORTUNITY Dior Beauty U.S. chose Squeaky to launch programs for their Adore Dior and Dior WishList campaigns. While both campaigns had different objectives the starting point was the same, to develop sites that actively engaged the consumer to participate in a unique interactive experience.

SOLUTION Squeaky delivered seamless, Flash-based interactive sites supporting both unique campaigns. In addition, to support the campaigns Dior Beauty decided to use social media platforms, Facebook and MySpace, to open the dialogue with fans and to spread the word about their offerings.

Dior is one of the first luxury brands "active" on social media platforms creating a huge buzz among brand lovers and enthusiastic customers. It's a real success for Dior who can now use the branded pages to communicate promotions, events, and exclusive offers, as well as recruit members to their loyalty program, Dior Diva VIP.

Check it out!

Dior on Facebook     Dior on MySpace

  • Strategy
  • Branding
  • Consulting
  • Web Design &Development
  • Flash
  • Programming
  • User Tracking
  • Search Engine Optimization
  • Social Media

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