REVLON

OPPORTUNITY Revlon, a leader in the cosmetic industry, reached out to Squeaky to develop an online presence that delivers the type of visual excitement and user experience that is in line with the modern glamour look and feel of the company. The objective was to design a unique interactive experience for users that also allowed for the ability to be easily maintained and updated by the Revlon staff.

SOLUTION Starting with the integration of Revlon’s Cosmetics, Fragrance, Haircolor and Beauty Tools, Squeaky aligned all products in a catalog architecture while developing a supportive editorial positioning, ultimately allowing the audience to dictate the experience. Additionally, the Beauty Lounge was created to improve the site experience and enhance user engagement with interactive elements such as tips & techniques from Revlon’s Global Artistic Director, Gucci Westman, behind-the-scene videos and the Virtual Makeup™ Artist.

Squeaky understands Revlon’s need to easily update the dynamic content as well as have a site structure that is flexible and scalable for future expansion. The new Revlon site is built using Sitecore, a robust content management system, that allows for an intuitive front-end content creation and modification.