Rodale: Partnered with Squeaky Wheel Media to Develop Promotional Websites for Nike, Nissan, Adidas, Trojan, Honda, Saab, Dodge

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OPPORTUNITY Rodale, a global publishing company in health and wellness with audience of more than 40 million people in 59 countries, engaged Squeaky to develop a rich media online quiz and sweepstake for their publications. As part of its portfolio of innovative, mission-based brands and integrated marketing solutions, the goal was for subscribers to participate in sharing their aspirations and inspire others.

SOLUTION For Men's Health, Women's Health and Runner's World magazines in partnership with Mercury, not only did Squeaky deliver a seamless, Flash-based interactive quiz, we also integrated the collected data to a live "goal" presentation for the users so they can gauge their individual goals in comparison with others. Rodale also engaged Squeaky to developed interactive components for online features to support their partners, from consumer products such as Philips Norelco, Trojan, Adidas, Nike and Olympus, to automotive brands such as Nissan, Hyundai, Dodge, Honda and Saab.

Web Design & Development
Flash
Graphic Design/Illustration
Consulting
Promotion Component

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RODALE