SoBe BEVERAGES

OPPORTUNITY SoBe Beverages has always prided itself on maintaining an active relationship with its consumers; engaging in the active, energetic lifestyle that surrounds their products. From the earliest days of our long partnership, their web properties have been the hub of all activity connected to product launches, promotions, partnerships, sponsorships, and events. Not many brands can legitimately call their consumers "fans," but SoBe is one of them.

SOLUTION To support SoBe's online brand existence as a place for all things SoBe, an approach was developed that put the premium on up-to-date, fresh content, engaging promotions and support of their offline efforts, such as the SoBe Love Bus Tour. Brand loyalists know where to go for their SoBe fix.

Squeaky also helped developed the Team Lizard section of the SoBe sites to become the de facto resource for current information on the athletes, their competitions and the place to find athlete images and video, maximizing SoBe's investments and shown the athletes how much they mean to SoBe fans. Squeaky developed a way for SoBe to tightly integrate the brand values of their partners into SoBe promotions in a way that is natural and respectful, the partners have grown to value the benefits of having SoBe as a partner. Many partners have explained that they love working with SoBe because they know they will be "taken care of."