WISDOMTREE

We developed a bold, modern identity for WisdomTree Investments that sets them apart in the financial sector and highlights their unique methodology. Partnering closely with their team, Squeaky delivered a complete corporate identity system—including snapshot videos, print collateral, white papers, presentations, online advertising, an extranet, and a comprehensive style guide—to ensure consistent, standout branding across all touch points.

“My WisdomTree” is a gated, investor-focused section of the site that highlights WisdomTree’s innovative approach and enables users to track specific ETFs. Squeaky built a personalized dashboard that delivers tailored insights, analyses, tools, and investment content, making navigation seamless and information immediately accessible. The platform combines sophistication with usability, creating a distinctive, advisor-centric experience.

Squeaky developed internal tools to streamline manual and repetitive tasks, including a pre-AI fact sheet generator that enabled quarterly updates to be completed quickly and efficiently.

After nearly two decades of collaboration, WisdomTree’s digital experience continues to feel fresh—reflecting Squeaky’s focus on intuitive UX and thoughtful design that stands the test of time.

Financial content can be complex, even for professionals. For over 17 years, Squeaky partnered with WisdomTree to produce educational fund animations, strategist and educational videos, and podcasts. Using custom infographics and motion graphics, we translated complex investment information into easily digestible, engaging content. Each video is meticulously styled to align with the brand, scored with curated music, and narrated by professional voiceover artists. Content is optimized across multiple formats for the website, YouTube, social media, and conferences.