Squeaky is an Independent Digital Agency.
Specializing in ETF firms, REITs, & nonprofits
About our trayectory
About our trayectory
For over 25 years, we’ve helped companies of all sizes—from startups to established organizations—build digital platforms through strategy, design, and development. We’re based in New York, with a focus on fintech, real estate, and growing businesses.
A FEW HIGHLIGHTS
Building the future since 2001: Helping launch over 60+ startups and counting
Institutional-grade architecture and support for financial services clients who collectively manage over $200B
Dedicating a significant portion of both our manpower and treasure to support I Had Cancer
2001-2007
THE STARTUP PHASE
Squeaky Wheel was launched by friends in the wake of the September 11th attacks on New York City. We set out to build an agency rooted in a commitment to clients, employees, and delivering the highest caliber of work.
What started as a group of individuals quickly grew to 10, pioneering digital projects at the dawn of the Internet. In these early years, we built a dynamic client base with standout partners like SoBe Beverages and Simon Premium Outlets, which set the foundation for the future.
2008-2014
THE SPACE THAT FUELED OUR CULTURE
As Squeaky grew, we invested in what mattered most, our team. We built a unique office space that celebrated our talent and the culture behind our success. We understood early on that a healthy work-life balance was essential for creating an environment where people could thrive. As our team expanded, so did our client base, positioning Squeaky as an award-winning, independent agency, competing with some of the biggest names in the industry.
While we received many awards over the years, one of our proudest achievements was being named Small Agency of the Year at the inaugural Culture Awards. This recognition solidified Squeaky’s leadership in prioritizing employee happiness and cultivating a positive, fulfilling workplace culture.
2015-2025
FROM LOCAL TO GLOBAL
Over the past decade, Squeaky reached new heights. We grew our workforce to its largest size and launched several market-leading brands and categories. This period also brought continued recognition, especially with the launch of IHadCancer.com, a cancer support network that quickly became one of the most engaged communities for people facing a cancer diagnosis—spawned from our VP’s shocking and successful battle with the disease. Honored by the Webby Awards for Community, IHC won the top prize three times over a five-year span, reflecting the impact of its mission.
During this time, we also laid the foundation for Squeaky’s future by establishing a decentralized workforce across the United States and El Salvador, in three cities. This approach, which predated the current work-from-home trend, was driven by our belief that employees would be more productive and fulfilled if they had the flexibility to balance their work with their personal lives. As we’ve evolved alongside the industry, Squeaky has consistently adapted to new challenges, all while staying true to our core mission: creating exceptional work, nurturing talent, and always looking ahead to what’s next.
Squeaky dedicates over 10% of its efforts to making the world a better place. Besides its commitment to IHadCancer.com, this also includes support for AlwaysBeNice.com and the Remar Orphanage in El Salvador.
Jersey City is home to some of the most dynamic and diverse people. Squeaky is well known for hosting amazing experiences. Hence: Chilltown Live, an evening to relax, chill out, and enjoy the gift of sound. No agenda — no scene — no judgment — Just good music in good company.
IHadCancer’s mission since 2011 is to empower anyone who has been affected by cancer. We provide our members with the ability to connect and share personal experiences about cancer with others who really understand. Our community is 100% user-generated and engages all who are involved in an individual’s cancer fight: the survivors, fighters, supporters and caregivers.
Always Be Nice encourages people to positively impact everyone they come across. Since 2014, our stickers have spread throughout the US, El Salvador, and other countries.
In 2023, we partnered with a local NJ Brewery to launch Always Be Nice Hazy Pale Ale. A portion of all 4-pack and draft sales benefited World Central Kitchen. We’re looking for new breweries to partner with in 2025!
Squeaky supports El Remar Orphanage in El Salvador. With your donations, Squeaky has helped the orphanage build a pool, improve property security, create a job training workshop, and feed/house the children year-round.
32 Below is a networking mixer for young (in age or in mindset) professionals. This industry-agnostic, open-forum mixer builds professional relationships, partnerships, and new friendships.
