F/M
F/M INVESTMENT
Squeaky partnered with F/m Investments to unify a growing suite of financial products into a single, cohesive digital experience. To quickly engage a potential new partner, Squeaky mobilized to deliver a more robust backend and UI, enabling F/m to offer its audience a full suite of products within a unified, scalable platform that supports future growth.
SERVICES
- UX Strategy
- UX/UI Design
- Brand Refresh
- Design Systems
- Web Development
- CMS Implementation
- Data Integration
OUTCOMES
Unified
multi-product financial platform
Scalable
fund launch framework
STRATEGY
F/m Investments came to Squeaky as a continuously expanding financial firm with products spread across separate, outdated websites. This fragmentation made it difficult for users to recognize the connection between F/m’s varied and uniquely branded offerings, making it harder to understand the full scope of the firm.
DESIGN
Squeaky designed a clean, cohesive website that brings F/m’s financial products together in a more accessible and unified experience.
We refreshed F/m’s digital brand guide with new typography treatments and an extended color palette that ensures legibility and a vital hierarchy that was lacking in the existing site.
New content areas were introduced to allow the F/m team to share the firm’s history, values, and team members—providing important context and build an authentic connection. The result is a streamlined, approachable interface that makes it easier to understanding F/m’s offerings and access precise, real-time market data to stay informed.
DEVELOPMENT
Squeaky built an intuitive content management system that streamlines product launches across the entire F/m Investments portfolio. A prioritized hero banner ensures new funds receive immediate visibility, while the framework maintains consistency across products and supports the firm’s expanding offerings.
Previously, F/m managed product information across multiple separate web properties. Squeaky consolidated these into a single unified website, simplifying product maintenance and ensuring all pages align with the firm’s brand guidelines.
Squeaky also developed a backend system that processes reports from F/m’s data custodian, cleans and stores the data in F/m’s database, and delivers it through API endpoints, allowing the website to display updated fund data daily.
After launch, Squeaky and F/m have continued collaborating to enhance the website, introducing more motion, interactivity, and visual energy to create a richer experience as the platform evolves.
