FAIRCOM
FAIRCOM
After successfully partnering with VeraData, Squeaky was introduced to one of their recent acquisitions, Faircom New York, a leading marketing agency specializing in nonprofit fundraising. Faircom supports a wide range of nonprofit organizations by providing tailored strategies across direct mail, digital marketing, social media, and more… Their goal is to cultivate sustainable donor relationships through data-driven approaches and innovative techniques.
SERVICES
- Market Research
- Branding
- Logo Creation
- UX/UI
- Web Development
OUTCOMES
EXPANDED
Audience Reach
Stronger
Market Positioning
BRANDING
Faircom partnered with Squeaky to evolve its brand identity and digital presence, aligning the organization’s vibrant, human-centered approach with a modern, approachable look designed to expand reach and engagement. The goal was to elevate the brand without losing the credibility and recognition it had already earned.
Squeaky refreshed Faircom’s logo and brand guidelines, preserving the iconic orange and green while introducing complementary hues to create a more dynamic, flexible palette. The updated identity captures the energy, optimism, and joy at the heart of Faircom’s work—positioning the brand to connect with a broader audience and stand out in the nonprofit marketing space.
UX / UI
Squeaky streamlined Faircom’s website by consolidating and restructuring content into a clear, non-repetitive, intuitive hierarchy that improved storytelling and usability. The refined color palette created a cleaner, more engaging visual experience, making content easier to scan and absorb.
Custom illustrations and infographics were introduced to elevate engagement and present industry expertise in a distinctive, memorable way. The redesigned experience highlights decades of Faircom’s expertise while presenting a modern, welcoming brand that aligns with its mission and connects with a broader audience—positioning Faircom as a trusted partner for nonprofits seeking more effective fundraising strategies.
DEVELOPMENT
Faircom’s website was designed to showcase a deep library of case studies and thought leadership, inviting users to explore proven fundraising strategies and real-world success stories. Building on the rebrand, Squeaky developed a custom WordPress site from the ground up—delivering a flexible, client-friendly platform that makes adding and managing content seamless.
In order to showcase the varied list of charities they partner with, we created a custom, homepage, CSS animation to highlight these organization-types in an elegant carousel of motion graphics set within shapes mimicked from the logo mark.
Using a fully custom theme and native WordPress functionality, Squeaky migrated and organized existing content to create a streamlined, scalable content library. The result is a high-performing website that empowers Faircom to easily publish, manage, and grow its thought leadership over time.
