FATHOM

Before their brand had a name, Fathom partnered with Squeaky to build a complete identity from the ground up. Through in-depth discovery sessions, we developed a company persona that informed extensive naming research and competitive analysis. Every potential name was vetted for distinctiveness, trademark potential, and available URLs, ensuring the brand could launch confidently and stand out in the market.

After the client selected Fathom as the new company name, Squeaky developed a compelling brand identity from logo and vibrant color palette, ensuring the website would stand out and conceptually fit the new name and it’s meaning. The new branding positions Fathom as the premier choice for researchers seeking actionable insights into customers, employees, and public opinion.

Squeaky developed a suite of dynamic visual elements—including stylized imagery, custom iconography, and an animated homepage hero video—to immediately capture attention and convey Fathom’s brand personality. These design features position Fathom as both technically innovative and deeply human-focused, highlighting their pioneering approach while making a memorable, emotionally engaging impression on visitors.

To align with the client’s existing workflow, we leveraged Squarespace as a foundation, layering in custom code and bespoke design elements to create a truly unique digital presence. While not Squeaky’s usual choice for highly customized design, we leveraged Squarespace’s templates and functionality to create an online presence that is as innovative, engaging, and forward-thinking as Fathom’s business offering.