PEOPLE SCIENCE

We took the client’s core brand DNA and evolved it for the web—crafting a digital presence that feels credible, scientifically grounded, and human-centric. Subtle cell-inspired shapes derived from the logo mark bring depth and motion to the interface, while thoughtfully integrated imagery showcases the diversity of research participants and health goals. The result is a design language that reinforces trust, signals innovation, and visually communicates the scale and inclusivity of People Science’s mission.

Built for both individuals and enterprise research partners, the UX prioritizes clarity, accessibility, and education. The site guides users effortlessly through People Science’s offering, while elevating Chloe—their proprietary, personalized health app and data collection platform—as the centerpiece of the experience. Complex scientific concepts are translated into clear, digestible content, supported by expert insights, ongoing research, and news that reinforces People Science’s leadership in personalized, end-to-end clinical studies.

Following the launch, the collaboration expanded into social media campaign strategy and execution. In partnership with People Science, Squeaky leveraged its proprietary platform, IHadCancer.com (IHC), to design a co-branded campaign promoting an exclusive member-focused research study. The campaign expanded People Science’s reach, accelerated study participation, and reinforced credibility through alignment with a trusted health community of more than 300,000 members.

Squeaky developed the site on WordPress to give the People Science team full ownership of their growing content ecosystem. The platform was engineered for scalability, enabling seamless expansion of media and education sections while preserving visual consistency and design integrity. With targeted training, the team gained the ability to publish updates, research, and interviews quickly—without compromising brand quality or performance.