PRACTUS

The project kicked off with a thorough review of competitors, in-depth interviews with partners and team members, and a deep dive into the firm’s strategy, including participation in their vision summit. This comprehensive discovery ensured all stakeholders were aligned on project goals and unique differentiator from the start.

To bring Practus’ mission to life online, Squeaky refreshed the logo, color palette, and corporate fonts, paired with in-depth image and video research to craft a visually distinctive identity that tells the story of a forward-thinking and approachable legal team. As a fully virtual firm, highlighting the attorneys was central—bios were humanized, key information was easy to find and share, and contacting attorneys was seamless.

The site was designed to showcase every attorney by practice area, industry, and location through personalized bio pages that highlight their expertise. This approach not only provides current and prospective clients with a robust, unique experience tailored to their legal needs but also helps attract and engage top talent.

To achieve this, Squeaky created highly customized templates that go beyond standard profiles, capturing each attorney’s expertise, practice areas, admissions, and even fun facts that reflect personality—making every professional both credible and accessible all while positioning the firm as an employer of choice for top tier attorneys.

Squeaky’s development team built a highly custom WordPress theme featuring a multi-layered filtering system, enabling the site to handle large and growing volumes of content. Designed for scalability, the platform empowers the Practus team to manage all content internally.