SHANG CHOU | DISHMI CAPITAL
SHANG CHOU | DISHMI CAPITAL
Shang Chou’s website needed to reflect his entrepreneurial, and extensive multi-faceted financial advisory skills to not only legitimize his startup office, but to exude the high caliber work that he performs for his clientele. Having worked alongside Squeaky at a former firm, he engaged us to create a site that can be easily scaled up as his wealth management office continues to grow.
SERVICES
- UX Strategy
- UX/UI
- Branding & Strategy
- Design
- Web Development
- CMS Implementation
- Content Integration
- Custom Graphics
OUTCOMES
Scalable
built to support lead generation growth
Personable
a digital experience that showcases Shang’s expertise and value
CONSULTING
Squeaky worked closely with Shang to set realistic goals for his digital footprint. We recommended creating a personalized site that portrays his legitimacy and where he can share his insights in multiple formats.
BRANDING
From the outset, Shang had interested clients and needed a brand identity he could deploy immediately — collateral that felt luxe and strategic with his signature warmth.
DESIGN
The design builds on the original collateral and branding we developed for Shang ahead of the site. The goal was to make him stand out — with something as approachable as he is, but still sleek and professional. Clean UX keeps it easy to navigate while giving visitors a real sense of who Shang is, setting the stage for new client relationships.
DEVELOPMENT
Squeaky’s development team implemented a custom WordPress theme that decouples presentation from content, enabling non-technical content creators to publish on-brand material through structured templates and reusable components that enforce the design system.
Compliance disclosures follow a centralized default-with-override model. A global disclosure is defined once and rendered site-wide, while individual pages can override it with page-specific language when needed—keeping regulatory content consistent without sacrificing flexibility.
The fully responsive front end delivers a consistent experience across devices. Interactive contact and scheduling flows are powered by JavaScript-driven modals integrated with HubSpot, capturing leads directly into the CRM without full page reloads and feeding an established marketing and sales pipeline.
Built on a WordPress CMS foundation, the site provides a maintainable, extensible architecture that empowers Shang’s team to manage content internally while supporting future growth.
