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SPLASH

CPG

Splash’s President and CMO—longtime collaborators with Squeaky—engaged us to elevate Splash’s branding and UX/UI to a new level of professionalism. The goal was a website that immediately communicates the depth and strength of their portfolio to institutional investors while remaining user-friendly. The site highlights both the collective impact of the portfolio and the unique story of each individual brand.

SERVICES

  • Consulting
  • UX/UI
  • Branding
  • Web Development
  • Video Design + Production
  • WordPress CMS
  • Client Training

OUTCOMES

Investor

Portfolio Showcase

Digital

Assets Managament (DAM) Implementation

UX / UI

Squeaky was engaged to elevate the site’s visual impact and streamline navigation, making it easy for investors to access the latest company news and Splash’s NYSE ticker. Building on an existing logo and single brand color, Squeaky refined and simplified the mark for stronger investor appeal, then introduced a more flexible color palette and modern typography system. The result is a cleaner, more contemporary website that communicates credibility and confidence to an investor audience.

 

Following the website launch, Squeaky’s partnership with Splash expanded into strategic advisory. The team led discovery and naming initiatives for the company’s individual product offerings and facilitated trusted connections to support employee talent acquisition—extending impact beyond the digital platform.

DEVELOPMENT

Splash partnered with Squeaky to build a modern, scalable WordPress website designed to grow alongside the business. The new platform balances flexibility with clarity—allowing content to expand over time while preserving clean visuals and intuitive navigation.

 

In addition, Squeaky implemented Canto as Splash’s digital asset management (DAM) solution, migrating all assets into a centralized library that makes it easy to govern, organize, and manage brand content as the organization scales. The system allows selective, brand-specific access—assets can be shared across brands while maintaining control—and includes advanced features such as AI-powered metadata tagging and search, for faster, smarter asset discovery.

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