Author: Alex

  • The Best Hot Dogs

    The Best Hot Dogs
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    Not a food review: a call to action. My first real manager in business was a guy named Mitch. He ran the studio at Acadia Scenic in Jersey City, a non-scenic house where I worked during college and stayed on after graduation before eventually moving into advertising. Mitch had a presence. He was a former

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  • How Can I Make It Better?

    How Can I Make It Better?
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    The question every brand — and every person — needs right now Years ago, when my kids were young, we were at Universal Studios. It was the middle of the day, hot, crowded, overstimulating, and we needed a break. We found one of those fast-casual places, Hard Rock Café, where I ordered a burger, fries,

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  • The Red Button

    The Red Button
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    Uncle Frankie My Uncle Frankie was a door-to-door vacuum salesman for Electrolux, a company known for its reliable household technology and an army of door knockers ready to demo its products. He was one of the Northeast’s strongest salesmen of new vacuums in the ’70s and ’80s. His charm, humor, and honesty made him a

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