CASE STUDY: WisdomTree

INDUSTRY: Financial

Creating and Positioning a Successful Brand

Consulting

WisdomTree is a leading ETF financial company that moves indexing in a new direction. Squeaky was brought in to redevelop their brand, help craft their brand personality, highlight its unique indexing methodology and synchronize their marketing efforts and offerings. We created a bold, fresh look for WisdomTree that made them stand apart from other financial institutions and highlighted the unique methodology they bring to the table. Working intimately with WisdomTree, we created an all new corporate identity system, snapshot videos, print collaterals, white papers, presentations, online advertising, extranet and style guide.

My WisdomTree

Consulting

My Wisdomtree was designed to offer an intuitive user experience that fully encompasses Wisdomtree’s innovative approach. Squeaky created My Wisdomtree with investors in mind, offering a distinctive platform with easy access to insights, analyses, tools and investments for advisors and their clients. My Wisdomtree consists of a personalized dashboard that curates content that is specific to the user and their needs, making the overall UX easy to navigate on one page upon login.

Snapshot Ideation

Creative

Financial Knowledge is not always the easiest to digest, even for professionals in the industry.  Squeaky worked with the WisdomTree Investments team to create a series of animations to leverage infographics and motion graphics to describe and educate users on investment information, making content easily digestible for its target audience. The first step is defining the illustration style to not only well represent the company but also fit into the brand style guide.

SNAPSHOT VIDEO

Motion Graphics

Financial Knowledge is not always the easiest to digest, even for professionals in the industry. Squeaky worked closely with the WisdomTree Investments team to create a series of animations to leverage infographics and motion graphics to describe and educate users on investment information, making content easily digestible for its target audience.
Each video was able to be cut for various lengths for its use on different platforms such as the WisdomTree website, YouTube, social media or sales presentation.

MORE PROJECTS