CASE STUDY: Principal Financial Group

INDUSTRY: Financial


Website Design Image
The Principal Financial Group, a global financial investment management and insurance company partnered with Squeaky to build out it’s ETF portfolio website. Squeaky designed the site in a way that fully encompasses the Principal brand while integrating elements that elevate the brand presence as well. Principal ETF’s was designed for both the financial professional and individual investor. The streamlined UX, provides a simplistic layout for all financial information that is easy to navigate and consume.


Data Integration Image
Leveraging the client supplied API, Squeaky worked with Principal’s tech team to make modifications that allowed daily data to fed into the site seamlessly. The frontend was mapped to a responsive site while the backend leveraged a Drupal 8 CMS platform that provided the client’s internal team the ability to maintain non-sensitive data.